Product and Service Families are segments of the market you serve.
The family name shows here:
When you add a product or service, you'll have to specify the family within your industry. You can either choose from the existing drop-down list or insert your own family name.
This is the main criteria of our search results, so it is important to use the word that relates to your product.
If you manufacture coffee machines, then one market segment may be Espresso Machines.
When listing the product specification you can create the product title i.e “Bubble 2.0”
Then a product family name may be "Espresso Machine”
If you get confused, a good naming convention can be your very own website.
Check the navigation on your menu bar for ideas.
Here is more on product and service specifications.