With page analytics, you’ll be able to track and analyze:
The Redirects to your website.
The impressions/views of your page and all your product pages, reached throughout all the platform.
How many people saved your page, product or service into a collection.
Why this is important
With analytics you'll have an insight on whats really happening on your page and if people are reaching you.
If your not reaching many visitors try renaming the product families or names.
Once you sign up you should receive email tutorials helping you set it up correctly.